79% of US Broadband Homes Concerned Over Privacy, Data Security, Says Parks

Seventy-nine percent of U.S. broadband homes worry about data security and privacy issues, blogged Parks Associates Tuesday. Roughly 35 percent of U.S broadband households faced a data security problem -- including identity theft, data theft or a virus or spyware infection -- in the past 12 months. “Many consumers do not trust companies with their data, nor do they believe they receive adequate value for sharing their data,” said analyst Lindsay Gafford: They'll be more comfortable with connected products when security protections are built in and companies are “more transparent about how they collect and use” their data.