Updated Westinghouse 4K Roku TV Pricing Starts Under $300 for 43-Inch Model

Westinghouse announced pricing updates on its Roku-powered TVs Friday, starting at $169 for a 32-inch 1080p HD model. 4K TV models begin at $299 for a 43-inch set. Additional 4K models are 50- ($329), 55- ($399), and 65 inches ($579) with additional models “coming soon,” said the company. Customers can control the TVs with a Roku TV remote or with a Roku app on their smartphone. The Westinghouse Roku TVs are available from Target, Best Buy, Micro Center, HSN and QVC, the company said.