QD-OLED Will Fit the Bill for Balancing Bright Luminance, ‘Color Volume,’ Says Nanosys

There’s keen “interest” in the display industry in the future “architecture” for large-screen hybrid quantum-dot OLED TVs (see 1901210004), “no one more so than me personally,” Nanosys CEO Jason Hartlove told the 8K Display Summit Tuesday. Hartlove sidestepped questions about whether he considers QD-OLED to be true OLED, compared with white OLED, which he disparaged at the 2016 Display Week conference as "horrible" technology that shortchanges the consumer (see 1605240002). “I’ll leave the whole marketing terminology battle to someone else who actually markets and sells the products,” said Hartlove Tuesday. “To me, the most important thing for the consumer is color volume,” he said. “Just by saying you have bright luminance without color behind it is a little disingenuous in terms of being able to faithfully reproduce things that we see in nature,” he said. “Fire is very bright, but it’s also not white. It’s red, orange and yellow. I think it’s important to produce lots of photons for when you need those bright highlights, but also colored photons.” There are technologies “that do that well,” including microLEDs and “eventually QD-OLEDs,” he said.