Voxx Seatback Car Entertainment System Is Featured Prize on ‘Price Is Right’

The Voxx universal seatback in-vehicle entertainment system was the featured prize in a “One Bid” competition on Friday’s CBS telecast of The Price Is Right. Four contestants vied to be closest in guessing the system’s actual $1,299 price without going over to advance to an actual prize-bearing pricing round. The winning contestant guessed $1,000. Another player low-balled the system at $550. The system as featured on the show included dual 10.1-inch touch-screen monitors and unspecified “accessories.” Voxx trumpeted the product’s appearance in Thursday emails to reporters. Friday's episode was recorded April 1, said the show's website.