TCL’s Q1 112% Surge Placed It Tops in North American TV Unit Share, Says IHS

TCL surged to the top of the North American TV market in Q1, as the brand’s unit shipments soared by 112 percent year over year, said IHS Markit Monday. TCL’s unit share jumped to 26.2 percent from 16 percent a year earlier, leapfrogging previous leader Samsung, whose unit share declined to 21.8 percent from 28 percent, said IHS. Vizio ranked third in Q1 with a 13.7 percent unit share, it said: Samsung’s premium positioning helped the brand maintain a “commanding lead” in revenue share for the quarter. Its 36.9 percent share was more than double that of any other company, said IHS.