3 in 4 US TV Households Own at Least 1 Connected Video Device, Says LRG

Some 74 percent of U.S. TV households have at least one internet-connected device, such as smart TVs, streaming sticks, set-top boxes, connected videogame systems and connected Blu-ray players, reported Leichtman Research Group Friday. That’s similar to last year’s penetration and up 5 points from 2017, LRG said. Fifty percent of TV households have at least one stand-alone streaming device, up from 40 percent two years ago. Thirty-one percent of adults in U.S. TV households watch video daily on a TV via a connected device vs. 25 percent two years ago, 11 percent in 2014 and 1 percent in 2010. Among adults with a pay-TV service, 25 percent watch video via a connected device daily vs. 49 percent of consumers who don’t subscribe to pay-TV.