Sony ‘Enhancing Efficiency’ Via New Sector Combining CE, Pro Electronics, Says CEO

Having combined the consumer electronics and professional businesses into a single Electronics Products & Solutions reporting segment April 1, Sony is “optimizing our business structure and enhancing efficiency” by “revitalizing the movement of human capital across businesses,” CEO Kenichiro Yoshida told the company’s annual corporate strategy meeting Tuesday in Tokyo. “We are also nurturing new businesses that leverage Sony’s technology, such as medical and robotics.” The new sector’s “mission” is to continue creating “products that bring to life all of the creativity and expressiveness of artists such as movie directors and professional cameramen,” he said. “The mission is also to create consumer products that leverage the technology that these professional artists have demanded from Sony.”