Samsung Seeking ‘Ultra Chroma’ Trademark for Its Modular MicroLED Displays

Samsung applied for U.S. trademark registration for the name “Ultra Chroma,” following a similar application filed May 2 in the U.K., Patent and Trademark Office records show. Samsung plans to use Ultra Chroma for large-screen TVs, including for “operating software” for “MicroLED modular display panels” of the sort that it introduced at CES, said the May 7 application. The modular microLED displays introduced in Las Vegas are capable of rendering “brilliant colors,” Samsung said then. The company didn’t comment Monday.