Samsung Becomes First TV Company to Offer Apple TV App From Select Smart TVs

May 14, 2019 |Streaming Media

All Samsung 2019 smart TVs as of Monday, and select 2018 models with a firmware update, will have the new Apple TV app. It’s the first TV maker to integrate the Apple TV app on a smart TV platform, it said. Users select the Apple TV icon on screen to access their iTunes movies and TV show purchases; they can also browse more than 100,000 iTunes movies and TV shows to buy or rent, including 4K HDR titles, said the company. Samsung smart TV customers will be able to use the Apple TV Plus original video subscription service in the app when the service launches in the fall. AirPlay2, meanwhile, enables users to play videos and other content from their iPhone, iPad or Mac directly on a Samsung smart TV. The app will work with Bixby, Samsung’s voice assistant. The app will be available in more than 100 countries; Samsung smart TVs will offer AirPlay support in 176 countries.