Consumers Eye Smart Home Control Systems After Their 3rd Product Purchase, Says Parks

Three smart home devices mark the “tipping point” at which consumers want to consolidate products with a control system, blogged Parks Associates Wednesday. Smart garage door openers, thermostats and irrigation controllers have the most diverse multichannel distribution, said Parks. Easy-to-install, do-it-yourself devices, such as lighting and smart plugs, have the largest share of retail sales, but as smart home adoption expands, new sales channels can address the demand for more targeted, integrated solutions that work across devices, it said. Retail is the leading channel for smart home purchases, but the expanding market is opening “new paths to market” for insurance companies, homebuilders and other channels, said analyst Brad Russell.