Amazon, Apple, Huawei Had Q1 Tablet Growth Amid Stiff Price Pressure, Says SA

Fierce price competition put intense pressure on many Android tablet vendors, while Apple, Huawei and Amazon gained share in Q1, Strategy Analytics reported Wednesday. Promotional discounts fueled Amazon’s post-holiday quarter, pushing shipments 21 percent higher year on year. Huawei had 8 percent growth, primarily in China and Europe, Middle East and Africa, said analyst Eric Smith. Most Windows detachable 2-in-1 vendors are targeting the premium enterprise market, a crowded space made more competitive by the launch of three Apple iPad Pro models this year. Market share for Windows tablets slipped a point to 14 percent, and shipments dropped 13 percent to 5 million units, said analyst Chirag Upadhyay. Apple’s Q1 iOS tablet shipments grew 9 percent to 9.9 million, for 27 percent market share, a 3-point bump, said Smith, and average selling price for the iPad Pro line grew to $490 from $451.