News Seen as Possible Key Differentiator for Streaming Services

News could be the key to a streaming service's attracting and keeping viewers, though it comes with some potential costs, like controversy, said a study Monday from Harvard University's Shorenstein Center on Media, Politics and Public Policy. While some experiment with the format, "news is still a dirty word in the streaming universe," it said. Market leader Netflix "is not all-in on news," though news has shown again and again in various media that it's "a successful hook to attract and retain audience," it said.