Best Buy Cuts to $179 Starting Price for 43-Inch 4K Fire TV Edition With HDR

Best Buy undercut previous advertised lows for 4K TVs in a Friday email pushing UHD models for as low as $229. It could have gone far lower in its marketing pitch, as the link led to an ad for its Insignia store brand with a head-snapping price of $179 for a 43-inch Fire TV edition with HDR. The NS-43DF710NA19, with a list price of $229, had an average 4.6 out of 5-star rating from 615 customers. The Toshiba 43-inch-inch 43LF621U19, also a 4K Fire TV edition model with HDR, was discounted to $229 from $329 Friday, it said. Post-Christmas, (see 1901020045), Best Buy’s advertised starting price for 4K TVs was $249 for an Insignia 43-inch model.