Smart Video Doorbell Market Heats Up; Parks Projects 4 Million Shipments in 2019

Consumer familiarity with video doorbells grew 57 percent in 2018, and the devices have the fourth highest adoption rate among smart home products in the U.S. market, blogged Parks Associates Tuesday. A quarter of broadband households plan to buy a smart video doorbell in the next 12 months, said analyst Patrice Samuels. A competitive market -- energized by new products from Ring, SimpliSafe and Netatmo late last year and new products from Kasa, Ezviz, Tuya and Maximum at CES -- will drive sales of 4 million units this year; Parks predicts a 5 million-unit market by 2023. Manufacturers will look to differentiate offerings with unique features or by targeting new consumer segments, said Samuels, noting Ring designed its Door Cam for multi-dwelling unit occupants. Many smart doorbells are bought as stand-alone devices, but almost all are part of a product ecosystem including smart cameras, thermostats or other sensors, Samuels said: “The current popularity of smart doorbells helps raise the adoption prospects for a host of smart home devices.”