ATSC 3.0 Exhibits, Demos, Papers to Be Prevalent at NAB Show, Say Organizers  

“Myriad” ATSC 3.0 demos, sessions and technical papers will prevail at next week’s NAB Show, said ATSC Monday. Activities will include a “Ride the Road to ATSC 3.0" stage exhibit in the Las Vegas Convention Center’s North Hall featuring more than 20 free sessions on 3.0 deployments and future potential, it said. ATSC, CTA and NAB will be the exhibit’s lead sponsors, it said. NAB, with support from a number of technology companies, also will use the show to demo 3.0's single-frequency-network capabilities, it said. The SFN demos will show how reception “can be improved in difficult locations and in moving vehicles by deploying multiple broadcast towers transmitting the broadcast signal on the same channel,” it said. Four low-power transmitters will be deployed in the LVCC, and special 3.0 SFN “viewing kiosks” are planned for the LVCC lobby and the NAB Pilot exhibit in North Hall exhibit, plus at the Ride the Road stage at N2512, also in North Hall, it said. A guide to 3.0 activities and exhibits at the show is available for download, and will be distributed at a 3.0 information booth in LVCC’s Central Lobby, it said.