TiVo Launches Modular System to Enable MVPDs to Integrate With Android TV
TiVo launched CubiTV for Android TV, calling it a modular, cost-effective, pre-integrated system enabling MVPDs to integrate easily with Android TV. Benefits for customers are an upgraded user experience with an operator-branded interface powered by Google Assistant search and browse functionality; access to the Android TV ecosystem; a set-top box-agnostic architecture; and the ability to add features as they grow, including upgrading to TiVo’s Personalized Content Discovery Platform. CubiTV enables service providers in emerging markets “to differentiate their service and achieve their goals for subscriber retention and satisfaction" while building a foundation for future Android TV services, said Jakub Gorski, vice president-Cubiware product, TiVo Poland.