Large-Screen Commercial Display Prices Drop as Unit Volumes Ramp Up, Says PMA

After steady declines in Q4, interactive 75-inch display prices fell 5 percent worldwide in February, and average selling prices for displays in the commercial market fell 20 percent year on year, PMA Research reported Tuesday. Interactive 86-inch display prices were 11 percent lower last month on “aggressive pricing” from brands supplying the education market, it said. In the 98-inch display segment, average selling prices fell by half during the period, while unit volume grew 60 percent. Sales volume of displays with ultra-narrow bezels designed for video walls grew nearly 30 percent in February vs. the previous year, while unit sales of models with a brightness rating between 650 and 800 nits nearly doubled. Unit volumes of displays 32 inches and larger with 4K UHD resolution jumped 40 percent year on year.