Comcast Linking NBCU, Sky Ad Capabilities Into AdSmart

Comcast is bundling NBCUniversal's and Sky's advertising capabilities into a joint ad initiative, AdSmart, it said Monday. It said capabilities will include targeting precise consumer segments with ads directly targeting households and contextual media planning driven by artificial intelligence. Comcast bought control of Sky in a deal related to Disney agreeing to buy much of 21st Century Fox (see 1810250046).