Disney Plus Streaming Service to Be 'Major Test' of DTC Offerings, Says TDG

The Disney Plus streaming service likely will see strong early demand, the Diffusion Group said Wednesday, pointing to its survey of adult broadband users. Forty-three percent are likely to sign up. TDG said the amount of content expected to be in the streaming service likely will make it "very sticky." It said Disney Plus is "a major test" for direct-to-consumer offerings, differing substantially from Netflix or HBO Now by being a major studio pooling a big library of content into a single branded subscription service. Legacy pay-TV subscribers appear more interested in Disney Plus than cord cutters and cord nevers, while people under the age of 35 and those with children living at home are more likely than older counterparts. It said survey results came from three separate online panels and close to 2,000 adult broadband users were polled.