Corning Hires ‘Reputation Measurement’ Firm to Survey Market's ‘Perceptions’

Corning will canvass “key industry experts and influencers” in the coming weeks to “better understand our reputation” in the markets it operates in, emailed Director-Corporate Communications Elizabeth Dann to would-be survey participants Monday. The results “will help inform the way Corning positions itself to better serve and build stronger relationships with influencer groups across various industries,” she said: It’s “partnering” on the project with the Reputation Institute, which bills itself as a “pioneer in the science of reputation measurement.” Questionnaires will ask respondents about their “overall perceptions of the company, as well as the issues you feel are most important to you, the industry, and the public,” Dann said. Corning will donate $50 on each respondent’s behalf to For Inspiration of Science and Technology, she said. It's a nonprofit that runs programs to encourage children to pursue training and careers in math, engineering and other high-skilled fields.