Pay-TV Penetration Rate Sliding, Broadband Inching Up, Macquarie Says

Pay TV ended 2018 with a 78 percent penetration rate and that's likely to decline due to increased digital adoption and more streaming alternatives, Macquarie's Amy Yong wrote investors Tuesday. She said video subscriber losses likely will be around 3 million through 2020, with cable having about 700,000 and satellite TV losses accelerating with AT&T's focus on DirecTV Now and Dish Network's programming disputes. Broadband reached 82 percent penetration last year "and is likely to inch higher" with cable adding subscribers seeking higher speeds, the analyst wrote: There are indications many would consider switching broadband service from a cable provider to a telecom provider for 5G home broadband.