IHeartRadio Buys Radiojar and Its Cloud-Based Audio Playout Platform

IHeartMedia’s RCS acquired Greece-based Radiojar. The cloud-based audio playout platform will let broadcasters extend listening experiences to other audio platforms such as music streaming and podcasts, said iHeartMedia Tuesday. The technology will enable streaming media services to combine or parse individual audio elements such as DJ voice tracks, music and broadcast spots to “create, manage, distribute and monetize streams, podcasts and other audio content in real-time from anywhere,” it said. Radiojar tools allow independent podcasters, radio stations and individuals to create their own radio stations and broadcast “from anywhere,” it said.