Consumer 5G Awareness Rising, but Price, Size Could Limit Early Uptake, Says NPD

Some 64 percent of U.S. consumers are aware of 5G connectivity, up from 44 percent in June, and a third are interested in buying 5G phones when available, NPD reported Tuesday. Premium prices and larger sizes than consumers are used to could temper that enthusiasm, said analyst Brad Akyuz. Half of millennials indicated interest in upgrading, and 43 percent of consumers on unlimited data plans are “eager” to do so. The survey of 3,600 adult U.S. cellphone users was completed this month.