Amazon, Wreal Clash Over Summary Judgment in Fire/Fyre Trademark Fight

Amazon and adult streaming service Wreal are battling over summary judgment before the U.S. District Court in Miami with rival proposed reports and recommendations on Amazon’s pending motion for summary judgment posted Tuesday. Wreal said (in Pacer, docket 14-cv-21385) in its trademark violation complaint it's not alleging possible consumer confusion between Amazon's Fire TV and its own FyreTV being the same thing but that consumers might believe Amazon is the source of FyreTV much like it's "the source of organic groceries purchased at Whole Foods." Backing its motion, Amazon said (in Pacer) it's impossible for significant number of prudent consumers to tie FyreTV to Amazon because of the different marks the companies use, the products themselves, customer base and advertising methods.