Samsung Expands Presence at Kitchen and Bath Show in Effort to Woo Builders

Samsung is taking 11,200 square feet of exhibit space at the Kitchen & Bath Industry Show next week in Las Vegas, some 8,000 more than last year to highlight smart home, its connected refrigerator and smart appliances, it said Wednesday. Samsung offers builders a dedicated national builder sales and marketing organization and distribution network, and its builders program includes exclusive products, a 48-hour turnaround on quotes, service support during pre- and post-close purchase phases, warranty programs and its Friends and Fans affinity program, it said. Builders “need a partner that understands a new generation of technology-savvy home buyers and apartment renters,” said Tom Halford, Samsung vice president-premium and builder brands.