IFA Organizers Unfazed With Shift of CE China Show Dates to Mid-September

Shifting the dates of the CE China show in Guangzhou to mid-September, days after the IFA show closes (see 1902010004), won’t create a hardship for Messe Berlin, which produces both events, emailed a spokesperson. “On the contrary, it creates added value,” she said. “The products, newly introduced at IFA, can also be presented at CE China and therefore to retailers in China.” She denied organizers shifted the dates to give CE China months of separation from the rival CTA-produced CES Asia show mid-June in Shanghai. By “switching the dates to September, we enable the industry to be even more efficient in preparing for the economically important Singles’ Day,” she said. Scheduled for Nov. 11, Singles’ Day is China’s version of Cyber Monday.