Spotify Has 'Steady Increase' in Paying Users; Adds 2 Million in Q4, Says CIRP

Spotify has had a “steady increase” in paying members the past two quarters, reported Consumer Intelligence Research Partners Wednesday. Some 41 percent of Spotify listeners had a Premium subscription on Dec. 31, CIRP said, and 18 percent of advertising-supported listeners began a trial subscription during the quarter, up from 13 percent in Q3. In Q4, 72 percent of trial Premium members converted to a paid subscription and 13 percent of premium customers ended their subscription, reverting to an ad-supported account or discontinuing the service. Based on responses from 500 U.S. subjects who used the streaming music service October-December, CIRP estimated Spotify’s premium membership grew 2 million subscribers in Q4.