Hulu Announces Price Cuts, Hikes for Video Services

January 24, 2019 |Streaming Media

Hulu is cutting its advertising-supported subscription VOD service from $7.99 a month to $5.99 while increasing its Live TV vMVPD service from $39.99 monthly to $44.99, it said Wednesday. It said its ad-free SVOD service will remain at $11.99 a month. It said the new pricing takes effect beginning Feb. 26 for new subscribers; existing ones will see the pricing in their billing cycles after that.