Close to Half of US Homes See Voice Control as Important TV Feature, Says Parks

Forty-three percent of U.S. broadband households say voice control is an important feature for their next smart TV or streaming media purchase, said a Tuesday Parks Associates report. “Consumers expect new connected entertainment products and services to offer voice as a control and search option,” said Parks analyst Craig Leslie, saying companies will increasingly use artificial intelligence as product differentiators. In early 2018, the average broadband home hosted 10.4 connected devices, including 8.6 connected CE devices; 55 percent of those surveyed found voice control of connected entertainment devices appealing, it said.