Audi's EV Spots Are Lone Tech Ads Booked for Super Bowl So Far, Says Report

With the 2019 AFC and NFC champions in the books, the focus now turns to which companies will advertise during Super Bowl LIII on Feb. 3, and the tech spend so far is light. On Tuesday, AdAge showed Audi and its electric vehicles as the only technology on tap for the high-profile media event that has become as notable for its marketing reach as for the play on the field. Audi is to run a 60-second spot from Venables Bell in the second quarter, highlighting the carmaker’s e-tron vehicles and its plan to launch three EVs in the next three years. Variety pegged CBS' bill to run a 30-second ad at $5.1 million-$5.3 million.