Wurl Bills Its Ad Software as Monetization Solution for OTT Video on Smart TVs

Wurl launched AdSpring, a server-based advertising insertion technology for connected TVs that lets video producers plug in mid-roll ads on linear and on-demand programming. Connected TV gets more than half of over-the-top viewing time, and AdSpring is said to give video producers a way to fill ad inventory with targeted messaging. It’s for video producers, priced as pay-as-you-go; producers pay for ads they insert. Video producers schedule location and duration of ad breaks and personally targeted, data-measured ads are stitched into the live video stream, Wurl said. AdSpring is pre-integrated with connected TV platforms in products from Samsung, Roku, Apple TV and others.