NBCU to Launch Free Ad-Supported Streaming Service in Early 2020

NBCUniversal will roll out a free, ad-supported streaming service in early 2020 focusing on its content library and original programming and some licensed content, the network said Monday as it also announced executive changes. It said the service will be provided free to Comcast Cable and Sky subscribers, by subscription to others. A fee-based ad-free version also will be available. Heading the streaming service will be Bonnie Hammer as chairman-direct-to-consumer and digital enterprises. She was chairman-NBCU cable entertainment and cable studios. NBCUniversal’s Digital Enterprises group, led by Maggie Suniewick, moves into Hammer’s digital group. NBCU's content business will be reorganized under Mark Lazarus, chairman-NBCU broadcast, cable, sports and news, and Jeff Shell, chairman-NBCU film and entertainment. Donna Langley was promoted to chairman-Universal filmed entertainment.