Sinclair to Partner With Harman, SK Telecom on ATSC 3.0 Connected Car Tech

Sinclair, Korean carrier SK Telecom and car electronics maker Samsung's Harman signed a memorandum of understanding to jointly develop connected car technology based on ATSC 3.0., Sinclair announced Thursday. The companies will work together to build a platform that would allow drivers to receive in-vehicle HD broadcasting, firmware updates and map updates through Sinclair stations. “The technology will also be deployed in other geographies as local broadcast facilities become available,” the company said. The automotive platform and tech will be revealed at the NAB Show 2019, they said.