AT&T Rolls Out New Ad Services Springing From Time Warner Acquisition

January 9, 2019 |Ads & Promotions

AT&T unveiled new advertising offerings it said were the result of collaboration between its ad business Xandr and Time Warner's Turner. Those include Turner's data-centric AudienceNow using Xandr's viewership insights, for quicker understanding of ad campaign results, it said Tuesday. AT&T bought TW in 2018.