Amazon, Netflix, Walmart Among Top Brands in Morning Consult Survey

Amazon repeated as No. 1 brand in net favorability with a 78.7 rating, Morning Consult reported Tuesday. The brand most people told friends about was Netflix, with 74 percent “very likely” to recommend it. Of 18-21-year-olds and millennials, 77 percent would be “very likely” to recommend the streaming service vs. 75 percent of Gen Xers and baby boomers (69 percent). Of retailers, 69 percent of survey respondents across household income levels said they had bought or were very likely to buy something from Walmart. Survey questions were fielded with over 1.5 million U.S. adults Q1 to early Q4.