Broadcast Tech Firm Pushing Equivalent of ATSC 3.0 for Radio at FCC

Comparing their goal to the same local targeting capabilities TV broadcasters will see from ATSC 3.0, radio technology interests met with an aide to FCC Chairman Ajit Pai and with Media Bureau representatives to push for an NPRM for an update of radio rules. The sought-after FM booster rule change was subject of a 2012 Geo Broadcast petition for hyperlocalized broadcast content like advertisements or weather. The company and others pushed geo technology for simultaneous transmission of different content to different parts of a station's license area through a network of synchronous boosters. They noted field test results that indicate it wouldn't require amending or waiving interference regulations. Also represented were BIA Advisory Services and Goldman Engineering, said the docket 17-105 post Friday.