Samsung Seeks 4 US Trademarks Foretelling AI Features on Its 2019 TV Lineup

Samsung applied for four U.S. trademarks that appear to foretell some of the artificial intelligence features it will trumpet in its CES TV lineup for 2019, Patent and Trademark Office records show. The trademarks, all described in their Friday applications as embedded in TV software: (1) “Audio scenic intelligence,” for enabling users “to enjoy their content as it is by achieving the optimum sound according to the content, such as sports or movies”; (2) “Audio spatial intelligence,” for “optimizing sound quality depending on the surrounding environment, such as space size and ambient noise”; (3) “Volume intelligence,” for “automatically adjusting television volume, depending on the surrounding environment”; (4) “Brightness intelligence,” for automatically adjusting TV screen brightness, “depending on the brightness of the surrounding environment.” Samsung also applied last week to register a U.S. trademark for “open content hub,” describing a wide variety of content-streaming applications on TVs and smartphones. Samsung didn’t comment.