Key Privacy Problem: Few Stakeholders Understand the Issues, Penn Prof Tells C-SPAN

A key problem with U.S. privacy is few stakeholders fully understand the issues, said an expert who has discussed it with members of Congress at their request. "They don't know how it works," University of Pennsylvania communication professor Joseph Turow told C-SPAN. "It's very hard to regulate industries when the industries are the ones who are controlling the information, because the regulators, certainly in the Congress, have very little understanding of how this stuff works." He mentioned companies including or devices from Amazon, AT&T, Comcast, Facebook, Google, Verizon and brick-and-mortar retailers that may use people's information in ways Turow contends many don't understand. He worried about China's social rating-surveillance system slowly being adopted in the U.S. Those who can help privacy-caused ills are "all of the above" -- Congress, the FCC and FTC, states, tech companies and consumers -- Turow said on a Communicators episode to have been televised this weekend. "We have to make our regulators, our legislators understand this." The professor recommends educating students about such issues. Research, including what he's involved with, shows many people don't back trading some personal information for accessing tech services. It's not so much they "buy into" this but are "resigned," he said: "We are being trained to give away our data" and feel "there's nothing else we can do." He agreed privacy policies can be oxymoronic. "Most Americans have no clue really what the phrase 'privacy policy' means," surveys show, he said. They're "written by lawyers, to be read by lawyers, to be understood principally by lawyers," the academic said: Companies can do "almost anything they want to do if they write it in the right way." USTelecom members have long "embraced strong consumer privacy policies," a spokesman responded. "Privacy is a shared responsibility and the burdens and obligations cannot rest only with ISPs. Consumers expect and demand strong privacy protections," so Congress should "develop a national privacy framework" for the entire "internet ecosystem,” he added. The Association of National Advertisers, which earlier this year acquired the Data & Marketing Association, declined to comment. NCTA declined to comment, and the Internet Association didn't comment.