Set-Top Box the Best Route for Melding SVOD, Pay-TV Services, Analyst Says

Many U.S. and European homes subscribe to subscription VOD and pay TV, making managing those different TV services an opportunity for pay-TV operators, though it's "much more complex" to aggregate SVOD services than TV channels, nScreenMedia analyst Colin Dixon blogged Thursday. Pay-TV operators are best situated to combine the two services via the set-top box, but aggregating SVOD requires a robust app platform with full app lifecycle management, Dixon said: It's time pay TV and SVOD begin cohabiting on the set-top instead of coexisting.