Latest XS iPhones Each Took 8 percent of Apple Phone Sales in Quarter, CIRP Reports

The iPhone XS and XS Max each had 8 percent of U.S. iPhone sales for the quarter ended Sept. 29, reported Consumer Intelligence Research Partners. The iPhone X had 14 percent of sales, while the iPhone 8 and 8 Plus were the best-selling models at 16 and 17 percent in the quarter, which tracked an “unprecedented” 10 models, CIRP said Thursday. The analytics firm calculated U.S. weighted average retail price (reflecting wholesale discounts and promotional pricing Apple offers to retailers and carriers but not including international results) at $796, vs. $751 in the June quarter and $705 in the year-ago quarter. The increase in U.S.-WARP suggests a similar rise for average selling prices, said analyst Mike Levin. The most expensive iPhone XS and XS Max models captured early premium demand, while other upgraders may wait a month for the less expensive iPhone XR, which could moderate U.S.-WARP this quarter, Levin said. CIRP surveyed 500 U.S. Apple customers who bought an iPhone, iPad, Mac computer or Apple Watch.