Futuresource Sees Paid Music Streaming Subs Reaching 235 Million This Year
Paid music streaming subscriptions are on track to reach 235 million globally by the end of 2018, said Futuresource Tuesday. Streaming subscriptions generated more than half of global spending on music last year, and “the upward trend has continued,” it said. Service competition, growth in family plans and higher smart-speaker penetration fuel expansion, as is “wider, steadily growing acceptance of streaming media in all its forms,” it said. “This growth isn’t restricted to any particular world territory.”