AT&T, Kano Subjects of Advertising Self-Regulatory Council Findings

Kano Computing agreed to change privacy practices on its website, while AT&T plans to challenge advertising industry criticisms of its "More for Your Thing" campaign, arms of the Advertising Self-Regulatory Council said Wednesday. The Children's Advertising Review Unit recommended Kano bring practices into line with a self-regulatory program and the Children’s Online Privacy Protection Act. It said the site didn't try to obtain verifiable parental consent and there was no FTC-approved method for securing parental consent before collection or disclosure of kids' personal information. It said Kano indicated it would make such changes. The National Advertising Division said AT&T indicated it will appeal to the National Advertising Review Board. NAD said T-Mobile challenged ad campaign claims, and that some claims were supported but others were "puffery." Kano and AT&T didn't comment.