Hearst Debuts Anyscreen OTT Ad Platform With TV Station Content

Hearst launched Hearst Anyscreen, an over-the-top advertising platform for Hearst-owned programming, it said Monday. It said Anyscreen ties Hearst TV station local content and content from a variety of other programmers to ad inventory, with audience targeting across a variety of connected TV platforms, including Roku, Android TV, Apple TV, DirecTV Now, Google Chromecast and Sling TV.