Voice Control at Center of Comcast-Ticketmaster Integration for Concert Tickets

Comcast and Ticketmaster launched an integration Tuesday, enabling Xfinity X1 customers to find performers' tour dates and request concert tickets from their TV through Ticketmaster’s open ticketing platform. The companies announced the launch with singer Kelly Clarkson’s 28-city Meaning of Life tour, to begin Jan. 24 in Oakland. Xfinity customers can speak the name of the tour into the X1 voice remote to call up a presale window on the TV screen. Customers are taken to a dedicated Clarkson destination, powered by Ticketmaster’s platform, with a promotional tile enabling them to review performances and dates at nearby venues. They can initiate the online ticket-buying process and opt to receive a text message with a unique code to complete the purchase online. Dan Armstrong, Ticketmaster general manager-distributed commerce, called it “groundbreaking” and said the company will expand functionality to more live events soon. At the Clarkson destination, viewers can stream her music on TV via Pandora and watch her music videos, appearances on The Voice, and clips from previous tours.