Improved User Experiences Driving Self-Install IP Camera Market, Says Parks

Some 7.7 million stand-alone and all-in-one networked cameras will be sold in the U.S. this year, generating $889 million revenue, Parks Associates reported. Networked cameras, in 9 percent of broadband households, are highly popular among smart home devices because they give peace of mind to consumers, said analyst Dina Abdelrazik. Advances in image recognition and self-installation, along with improving user experience, are driving increased adoption that’s being led online and in stores, she said. Seven of 10 consumers surveyed said recommendations from an insurance or security company would be important in a purchase decision, though do-it-yourself cameras generate most sales due to improving experiences, she said. Artificial intelligence and voice control integration are expected to drive further engagement. More than 80 percent of consumers who own or plan to buy an IP camera consider image or sound recognition abilities to identify safety and security events to be appealing. Privacy concerns will be offset by familiarity with the technology, dropping prices and more millennials buying homes, Abdelrazik said Tuesday: New parents and pet owners make for strong target markets.