69% of U.S. Households Subscribe to a SVOD Service, LRG Reports

U.S. households with subscription VOD service from Amazon Prime, Hulu or Netflix grew to 69 percent, from 52 percent in 2015, said a Monday Leichtman Research Group June-July survey of 1,153 adults. Among those with SVOD, 63 percent have more than one vs. 38 percent before. Overall, 43 percent of U.S. households have more than one vs. 20 percent earlier. Thirty percent of adults stream an SVOD daily, and 52 percent of viewers of ages 18-34 stream one service daily compared with 31 percent of viewers 35-54 and 11 percent of viewers above 55. Twenty-eight percent of respondents said their Netflix subscription is shared outside their household vs. 22 percent with Hulu and 10 percent with Amazon Prime. Some 53 percent of TV households said they subscribe both to a pay-TV service and an SVOD service, 25 percent subscribe only to a pay-TV service, 16 percent get only get an SVOD service and 6 get neither.