Relatively Few Facebook Users Watching Watch, TDG Says

Despite Facebook efforts to promote it, the company's ad-supported Watch on-demand video service is gaining only modest traction, The Diffusion Group said Tuesday. It said its survey of 1,632 adult Facebook users about their awareness and use of the Watch tab found half hadn't heard of the video service and 24 percent have heard of it but never used it. It said 14 percent of those surveyed use Watch at least weekly, and 6 percent at least once a day. TDG said despite the slow build of Watch, Facebook still has big long-term potential as a large-scale video provider and Watch was never intended to generate massive audiences.