New Gracenote Mobile Video Analytics Tool Offers View Into User Streaming Patterns

Gracenote announced a new mobile video analytics tool designed to give MVPDs, video streaming services and hardware makers visibility into the performance of mobile video streaming applications and how it affects user behavior, attitudes and engagement with their platforms and those of competitors. The tool analyzes the impact of video resolution, startup time and buffering on subscriber experience and satisfaction; provides metrics on how, when and where viewers tune in and for how long; and gives reasons mobile users subscribe or disengage from specific streaming services, including pricing feedback, it said. In cases of low user engagement, the Gracenote analytics can leverage passive video tests and survey responses to map user behavior and identify the cause of disengagement and churn, said the company. It also shows wireless providers areas of network congestion to help determine whether they need to add capacity to improve user experience, Gracenote said.