Samsung Eyeing QD-OLED as 'One of Many' Candidates for Large-Screen TVs

With industry competition expected to “worsen” in TV screen sizes 65 inches and larger, Samsung Electronics wants to “actually move away from the existing capacity competition and focus more on quality rather than scale,” said Kyung Chull Park, vice president of Samsung’s visual display sales and marketing team, in a Korean-to-English translation of a Monday earnings call. In the mid to long term, “this means that we are looking into various technologies for the large TV segment,” and a quantum dot-OLED hybrid “is one of many technologies we are currently considering and researching and developing to meet the more sophisticated customer needs,” he said. In looking at “various technologies as candidates,” Samsung will “continue to closely collaborate with customers so that we are able to deliver products that satisfy customer need on a timely basis,” he said. Commercial customers are able now to order, on a “reservation” basis, the Wall, the microLED display product that Samsung showcased at CES. Wider-scale production will begin in October. For the “home entertainment version” of microLED displays, “we're currently targeting the product launch for first half of next year,” the executive said. “It will be a slimmer version than what you can see currently.” Samsung’s plan will be to launch microLED products “at a price range” that consumers can “accept” and will be “viewed as a reasonable price range,” he said.