Samsung Files in US, EU to Register Tagline, ‘Turn Everything You Love Into 8K’

Samsung filed EU and U.S. trademark applications last week that hint at the promotional tagline the company will use when it begins marketing 8K TVs to consumers, Patent and Trademark Office records show. Samsung wants to register the phrase, “Turn everything you love into 8K,” for an international class of goods that includes TVs, mobile phones and smartwatches, said the PTO application, filed July 24, a day after Samsung submitted a similar application to the EU Intellectual Property Office. Samsung’s 8K TV lineup will begin with the debut this year of 60-Hz models in 65- and 75-inch screen sizes, culminating with the 2019 introduction of a 98-inch, 120-Hz product, a Samsung advanced display conference was told last month (see 1806270067). A Samsung spokeswoman declined comment Monday.